Oky ‘s the earth’s first electronic intervals software co-created with and for females.
Brand new app will bring proof-situated details about episodes, adolescence, and reproductive fitness for the enjoyable, creative and you can confident suggests, straight into girls’ hands. Oky was designed so you can girls’ life, words and digital knowledge which is currently inhabit Mongolia and Indonesia, with additional places just around the corner.
Oky might have been identified by new Electronic Public Services and products Alliance, a multiple-stakeholder initiative one to facilitates the fresh new finding, explore, and velocity out-of electronic public goods (DPGs). To earn detection since the an effective DPG, electronic alternatives have to comply with the new DPG Standard, hence need remedies for be open resource, strongly related new conclusion of your own SDGs, are crucial actions for example analysis confidentiality, and to do something doing-no-spoil. Digital public goods for example Oky help would a more equitable community.
This is an exciting second getting Oky, the earliest provider from the UNICEF Development Finance so you’re able to end up being accepted as a digital public a beneficial. It’s very a way to utilize Oky just like the ideal habit to possess building remedies for girls’ digital realities and you may ignite the fresh electronic ecosystem to bridge the newest gender digital divide.
Improving the pub: girl-situated design
Digital personal items support in the world agreed principles to possess electronic development. The initial concept is always to construction on the user. But despite most readily useful motives, communities constantly structure that have a person base which is predominantly male. Too often, people remain from co-manufacturing, build, otherwise unit comparison.
When co-undertaking having women, your learn about their electronic basic facts, the possibilities and you may limits, its wants and needs. This type of expertise commonly determine all the possibilities you make on electronic innovation travel. Generally, girls deal with higher constraints in use out-of and you will usage of electronic innovation than just boys. Because of this, the fresh 1st step to build having girl pages is really different.
Oky lay women during the key of one’s software, using a woman-dependent structure techniques. More than 400 ladies in two very different segments, Indonesia and you will Mongolia, took part in this new ideation and you may framework phase. Within the co-development classes lady designed app activities who would meet the wants and requires. It designed model creativity and many more electronic innovation choices for Oky. Lady including determined the looks and you can end up being, and you will titled it Oky, which is a fun, made-up phrase.
Matching tech so you can woman member criteria
From this woman-created construction, Oky emerged since good gamified, light-lbs application. They operates traditional, is not difficult to help you navigate by design, and you will boasts a read-out alternative and you may artwork lessons. What’s more, it allows people exactly who show mobile phones – both in family relations otherwise with colleagues – to own higher study shelter and you will privacy.
- Equipment and you can operating systems
Ladies inside growing locations have a tendency to use significantly more first devices and you may more mature operating system compared to male populace. Mobiles are straight down-prevent, which have minimal and slow effectiveness. Oky hence deals with a wide variety of equipment and solutions. Brand new software are smaller not to occupy an abundance of thoughts toward a device. It functions towards lower monitor resolutions and more mature app (Android 5 and you can above). Oky’s design and screen including works on the monitor sizes.
- Privacy, coverage and you may discernment
Digital facts can set pages at risk by the not protecting its personal data or studies. Ladies are often from the higher still threat of harm. Having an exclusive, safe, and you will discreet software was one of the leading Oky possess you to lady requested. The new app symbol is distinct and you can unrelated so you’re able to durations or intimate and you may reproductive wellness. The newest gamified program does not feel like a traditional several months tracker controls otherwise calendar in order to somebody looking over a great customer’s neck. Most rigorous study security and you may confidentiality strategies control Oky’s code and you can backend. Oky never ever asks a person to own truly recognizable advice (particularly email, social network account otherwise Ip) possible provide rewarding properties in order to girls in place of this data.
- Obtain alternatives
Certain women inside reduced- and- middle-earnings regions don’t have emails. Although Google Enjoy Store needs a free account and current email address so you’re able to download programs. Oky is also readily available given that a primary software obtain regarding webpages, as well as on brand new Gamble Store. It is also utilized thru an effective shareable hook up otherwise QR password.
- Off-line factors
Lady profiles are much less likely to want to become on the internet than just boys and males, while girls within the rural components have a lot more restricted connections. Oky is designed to completely setting off-line if needed. Once downloaded, Oky may be used instead of a connection to the internet. Data is kept in this new app itself, and you may Oky doesn’t need to relate solely to outside databases to promote qualities in order to people. This can include that point anticipate engine, which have server learning that really works off-line.
- Equipment sharing practices
Female are more likely to borrow gizmos off family unit members, otherwise show mobile phones when you look at the family relations. Oky try ergo built to enable it to be multiple member logins. Pages can access new software towards a provided equipment however with book membership and you can passwords. Oky protects user privacy having code prompts anytime new app try started.
- Digital literacy accounts
Ladies profiles are apt to have (or trust he’s 
got) lower levels out-of electronic literacy than men profiles. Girls aided to create Oky as gamified and simple so you’re able to navigate, making certain that all of the users, no matter what the digital literacy, was safe using the application in the place of troubles. This was done owing to pictures, avatar support and you can interactive tutorials, stuff in the regional dialects, and you can enjoyable girl-amicable articles. Oky features text-to-address possess in various languages that enable users to learn written posts read out loud.